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AADRI facilitates Rural Businesses for corporate and agri-business firms. Interested rural business organizations can contact the President for suitable knowledge creation and business facilitation guidelines in vertical and horizontal rural value chains.

AARDI ART CAMP
Center for promotion of Art & crafts in collaboration with AARDI will conduct a painting camp in November 2012. Upcoming artists will participate in the five day camp which involves paintings in canvass in exotic natural environments. The theme of the camp is ‘Art for cohesive and peaceful social co-existence’. Artists from south and eastern part of India will participate in the camp. The artists will teach the rural children of the basics of paintings during the camp and explore the art market for the promotion of Indian arts and paintings globally. Interested individuals, institutions and organizations can contact for participation, patronage and sponsorships. Sponsors will be given a painting of their choice before the paintings are put in for public exhibition.
Art and Craft for Sustainable Rural Livelihoods: A Value Chain Approach
Art is space and timeless given the connoisseur enjoys it in both contexts and it is a fascination with self expression.  Art is irresponsive to recessions as the value of it grows in the hearts.   There are however, marked differences in the status of the artists and the consumer of arts from economic and social parlance.  This difference arises not out of the varied creativity of these two segments rather the way they are linked to the forces of market.  The prevailing chains in the art and craft markets perhaps explain most of the inequities in the artists’ domain.
The history of painting reaches back in time to artifacts from pre-historic humans, and spans all cultures, that represent a continuous, though disrupted, tradition from Antiquity. Across cultures, and spanning continents and millennia, the history of painting is an ongoing river of creativity that continues into the 21st century. Until the early 20th century it relied primarily on representational, religious and classical motifs, after which time more purely abstract and conceptual approaches gained favor.

The rural roots of high quality arts and crafts are evidenced from time immemorial. The artistic creativity of rural folks has been subject of tourism and entertainment in many countries. The Indian period is unique in its art, literature and architecture. Indian art is constantly challenged as it rises to the peak of achieving the ideals of one philosophy in a visual form, then begins anew for another. This challenge and revolution in thought provides Indian artists with reasons for innovation and creation as well as the process of visualizing abstract ideas and the culture of the land. Each religion and philosophical system provided its own nuances, vast metaphors and similes, rich associations, wild imaginations, humanization of gods and celestial beings, characterization of people, the single purpose and ideal of life to be interpreted in art.

The role of art in quality life therefore is imminent and the preservation of art and art forms are vital for a healthy and creative life. The fact however remains that much of the art in the rural domains are at the verge of extinction due to sustainability constraints. For instance painters can’t afford to make a sustainable livelihood, given the poor direct market access to his works or the high scope of exploitation by the organized art brokers. There remain major constraints like;
 
» Lack of efficient collaborations across the value chains including Research, Extension, technology deployment and marketing.
» Knowledge gaps on the potential risk-return patterns in art value chains - emerging value chains not linking the rural artisans
» Lack of appropriate Risk Management & Credit products suitable for investments in the art and craft domains- capital intensive techniques.
   
Art camp
In the context of the above, the art camp attempt to revive the world of creative art from a value chain mode.  It intends to link art to markets for establishing sustainability from a demand side approach.   The camp intends to brings together established and upcoming artists from different part of the country to a natural ambience to express their uninterrupted creativity in canvass for five days.  The camp will be led by eminent personalities in the domain. 

During the five day camp, artists will spend time with the school children in the camp locality and educate them the basics of quality paintings as well as the future directions of creativity.  The camp will focus on the critical rural development social themes for creativity.

At the end of the camp the creative output will be exhibited at a function and linked to a modern art gallery for stakeholder associations. It involves the chain players in the art and painting domain for enabling patronage and market promotion of paintings in India and elsewhere.

The camp specifically aims to:
» Create a platform for global players and stakeholders in art and painting segments to come together to discuss critical issues impacting the chains,
» Bring to the fore exemplary models and initiatives in different quarters which have been able to partially or fully address constraints of artists for take off.
» Recommend a set of suggested interventions -- policy and others -- for developing globally competitive art value chains in the developing world and India.
» Explore the scope of developing Art value chain hubs in feasible regions and India.
   
Scope & Coverage
» Perspectives from Retail, Export and Processing sectors on growth drivers for the high value arts- emerging markets in the value chains.
» Perspectives from the Government on the outlook for the sector under the various Plans for  linking up of such initiatives with new and existing value adding  investments,
» Discussion on the specific investment opportunities for linking up art to end points including various Partnership models – explore support available to enable art promotion.
» Options for introducing innovations in creativity and market linkages – evolving non-traditional and professional systems.
» Key issues and opportunities confronting investments in high value art domains
» Major interventions - policy, institutional and others - required to leverage art in the export markets.
   
About the Organizer
Centre for Promotion of Arts and Craft (CPAC) with Alliance for Advanced Research and Development Initiative’s (AARDI) work in the rural art and craft value chain domains for enhanced value creation and sustainable livelihood options. One of the thrust has been in the establishment of value adding art network in a demand driven system for sustainability of the art work and establishing constant returns to the artisans. This initiative is aimed at providing sustainable livelihood to the rural artists though enhanced market linkages.  The camp provides the platform for art value chain stakeholders to identify the value sectors and facilitate for the professional value chain take offs for growth and sustainability.
 
Becoming a Sponsor
CPAC and AARDI promotes global partnerships with art value chain organizations, institutions, government agencies and individuals. For details of sponsorships and collaborations write to Louis Antony in admin@aardi.org.in or Visit www.aardi.org.in for details about the camp.